{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Profits on Purpose","title":"SE01E38 Stop Flying Blind: An Accounting Expert's Guide to Financial Clarity for E-Commerce Founders | LedgerGurus | Stephen Brown","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0a7d1031\"></iframe>","width":"100%","height":180,"duration":2837,"description":"Most e-commerce founders treat bookkeeping as a tax necessity and nothing more — until the day they realise they've built a million-dollar business with no idea whether it's actually profitable. Stephen Brown, Co-Founder and COO of LedgerGurus, has seen this story play out hundreds of times. In this episode, he and Nate dig into what good financial infrastructure actually looks like at different stages of growth, the three key metrics every e-commerce founder should be tracking, and why the cash conversion cycle is the most underrated number in your business. Stephen also shares what happened when he and his partners applied Profit First principles to their own DTC brand — including the moment they fired all their agencies and finally got profitable. If you've ever thought of accounting as a cost center, this episode will change your mind.Connect with Stephen Brown & LedgerGurus:🌐 Website: https://www.ledgergurus.com💼 LinkedIn: https://www.linkedin.com/in/stebro📸 Instagram: https://www.instagram.com/ledgergurus▶️ YouTube: https://www.youtube.com/@LedgerGurus👍 Facebook: https://www.facebook.com/LedgerGurus🎙️ Podcast: eCommerce Finance PodcastI hope you enjoyed this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Nate and the Profits on Purpose podcast teamConnect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/Visit the Future Ready CFO website here: https://www.futurereadycfo.com/Join the Future Ready Newsletter here: https://www.futurereadycfo.com/newsletterListen to Profits on Purpose on these podcast platforms: Spotify: https://open.spotify.com/show/1h3U1cG0zhaSwqa8f2UFXIApple Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087Amazon Podcasts: https://podcasts.apple.com/us/podcast/profits-on-purpose/id1826982087#profitsonpurpose #nathanlittlewood #futurereadycfo #financeleadership #cfoinsights #purposeledbusiness #scalingforimpact #financialstrategy...","thumbnail_url":"https://img.transistorcdn.com/_cxG7RO1ZcnYwGXI1jP4ZK-pmU86wobwOhFfT9k5yjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTEz/MDg5MzFhZjJlMzkw/MDkxNDRlYzkyNWQx/ZGIzYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}