{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Grow Good ","title":"How SIMPLi Grows More Nutritious Food: Matt Cohen, Co-Founder of SIMPLi","html":"","width":"100%","height":180,"duration":2658,"description":"SIMPLi began with one quinoa product sourced from Peru and has grown into a business spanning roughly 70 products, food service and retail, and supply chains across 13 countries. Matt Cohen, co-founder of SIMPLi, joins Anne Oudersluys to unpack how a food company can scale while protecting the farmers and the product that's at the core of it's mission \nThe conversation gets into the operating decisions behind that growth: why SIMPLi owns more of its supply chain, how it evaluates new products from both the farmer and consumer perspectives, and why crop rotation actually influences its product portfolio. Matt explains how the company approaches premium pricing without pushing the cost back onto farmers. He also reframes the familiar growth-versus-mission tension: the real question is whether a decision strengthens or weakens the mission.\nKEY INSIGHTS\n\nWhy SIMPLi chose to own its supply chain — and how that creates greater control over product quality and transparency\nHow a COVID-era pivot from food service accelerated SIMPLi's path into retail without abandoning its original channel\nWhy SIMPLi narrowed its portfolio around beans, grains, and oils — partly because those categories support crop rotation\nThe two-sided product innovation model: start with consumer demand, but also look at what farmers need to grow regeneratively\nHow creating markets for secondary and tertiary crops can make regenerative farming more economically viable for farmers\nWhy SIMPLi sees regenerative organic certification as an operational guardrail, not simply a marketing claim\nHow the company protects farmer economics while finding efficiencies in processing, packaging, and other parts of the supply chain to manage consumer pricing\nWhy premium pricing has a ceiling — and how SIMPLi thinks about reaching more consumers without reducing what it pays farmers\nMatt’s shift from asking “mission or growth?” to asking whether a growth decision strengthens or weakens the mission\nHow SIMPLi's...","thumbnail_url":"https://img.transistorcdn.com/4_W9iNxov8TbmJi0hwOHIXG4gxg89YSz70tugMNyhMg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZjEy/ZjJiMmJhNTdiZTI0/MGU1YzdmNzdmOGZk/ZjlhMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}