{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Paris Talks Marketing","title":"Ep. 37 - Is Your Content Marketing Outdated? with Mohita Nagpal VP of Marketing at Hiver","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0a96c5c3\"></iframe>","width":"100%","height":180,"duration":3199,"description":"Are you still doing content marketing the old way and waiting on results? You could be making a better impact on your target audience by thinking outside the box.\n\nIn this episode, I interviewed Mohita Nagpal, VP of Marketing at Hiver. Hiver is a Gmail-centric customer service solution that helps teams collaborate on shared inboxes.\n\nMohita shares innovative ways of creating a revenue-driven content marketing strategy. After all, \"B2B is not an excuse for being boring\".\n\nHear more in this episode:\n\n •How has Hiver learned to innovate with content marketing and different channel?\n •What to do when webinars and e-books no longer work for demand generation?\n •What pushed Hiver to go from shared inbox space to helpdesk space?\n •How Hiver qualifies MQLs and SQL?\n\nTune in and enjoy!","thumbnail_url":"https://img.transistorcdn.com/peonTjkWTG1eSyPq4atrmM-nnyZ1aceYrEqizO_J8Wo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMwMTk0LzE3MDky/MTI4MDMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}