{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"How to Get the Right Message to the Right People at the Right Time | Karla Cobriero | 835","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0aa47b19\"></iframe>","width":"100%","height":180,"duration":3326,"description":"On this episode of The Inside BS Show, Karla Cobreiro shares her journey from aspiring doctor to powerhouse publicist, revealing how she went from handling SEC press releases and crisis communications at Miami International Airport to helping entrepreneurs and thought leaders land major media placements. Karla explains why writing is still the cornerstone of effective PR, how to tailor your message for different audiences, and the key to turning media exposure into business growth. She also dives into her decision to leave a VP role and launch her own firm, embracing the challenge of building something on her own terms. This episode is packed with behind-the-scenes PR insights, practical strategy, and a few hilarious twin moments you won’t want to miss. What You’ll Discover Today How a shy introvert became one of Miami’s most dynamic communicators, what it takes to land meaningful media coverage, and why most people get PR totally wrong.Key Topics DiscussedKarla’s leap from pre-med to public relations and how she found her voice in a high-stakes professionThe evolution of her career: from tropical travel campaigns to unraveling Ponzi schemes and financial fraudWhy being a great writer is still the most essential PR skillThe real work of media training: from rewiring soundbites to preparing for five-minute interviewsHow to match message, audience, and platform for maximum impactBehind the scenes at Miami International Airport during Hurricane IrmaThe reality of launching a solo PR firm: freedom, fear, and the immigrant hustleHer passion for helping solopreneurs and small firms land national media coverageA hilarious twin story that proves even the host can be fooledConnect with Karla Cobreiro on LinkedIn: https://www.linkedin.com/in/karla-cobreiro/https://www.cobreirocomms.com/(786) 708-2388Links and Resources Subscribe Via Email: GetInsideBS.com Call Us: (305) 692-5531 ","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}