{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Humans of Martech","title":"77: Boris Jabes: Decoding the composable CDP, the future of data activation and AI in marketing","html":"","width":"100%","height":180,"duration":3195,"description":"What’s up folks, today we’re extremely privileged to be joined by Boris Jabes, the Co-Founder & CEO at Census.Boris is originally from Ottawa, Canada where he went on to study Computer Science at the University of Waterloo He got his start at Microsoft where he spent 7 years in various Program Manager roles leading C++ and 3D graphics for Visual StudioHe then moved to SanFrancisco to co-found a password manager tool called Meldium, backed by Y Combinator In 2014 he sold the startup to LogMeIn where he became a Senior Director for a year and a half – before jumping into Angel Investing in which he took part in startups like Canvas, Endgame, Lambda and ReflectIn 2018, Boris Co-founded Census where he’s also CEO today.Census is a reverse ETL tool that allows marketers to activate customer data from their data warehouse Boris is also a podcaster, in 2021 he and his team launched The Sequel Show which counts over 30 episodes with some of the smartest minds in data and is one of the greatest resources to help marketers bridge the gap with data teamsThe Thread Connecting Password Management and Reverse ETLBoris's first venture was into password management, but it wasn't out of love for passwords. It stemmed from a frustration with the scattered nature of employee identities across numerous apps. Each login seemed to represent a different version of oneself. The solution? A first-of-its-kind enterprise-grade password management tool designed for teams, aimed at streamlining the login process for any office application.Boris describes this as a quest to create a federated version of oneself - a concept known as Single Sign-On (SSO). Behind the tech jargon, the aim was simple: to make people's lives easier by reducing the friction caused by hundreds of passwords.His journey then led to Census, a reverse ETL venture. Again, the core issue was fragmented identities, but this time, it was the customers' identities in question. Why were these identities inconsistent across...","thumbnail_url":"https://img.transistorcdn.com/4eBcAi2MlxuVPdaWgcnwbeXVYH5naGhZe-qIuSYOdjU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZGE5/NTRiZjYwMDI0NWM5/MmE4MDQ1NWJlODA3/MjUxYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}