{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Fresh Fusion","title":"56: Yes, Users DO Care About the Tools You Use","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0ae1d014\"></iframe>","width":"100%","height":180,"duration":1120,"description":"It's the first official new episode of Fresh Fusion, and it's a doozy! There's an oft-expressed notion rooted in misguided pragmatism that says your users/customers/audience don't care about the tools you use behind the scenes. They only care about the final product. I fundamentally reject such a notion, and I'm here to tell you why. Users DO care about the tools you use, because you MAKE them care. That's your job as a creator. That's your job as a marketer. Let's dive in!","thumbnail_url":"https://img.transistorcdn.com/jpVd972G4pA89-nphNb-xKQh-Ci0QCher2q8buEcqFw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MjA5/NjYyNWY4NTc2MjY2/MDhmNDM1MjEyYTQx/YmI4NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}