{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Why Weak Marketing Foundations Are Killing Your Business","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0ae3209f\"></iframe>","width":"100%","height":180,"duration":3628,"description":"Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley.\nDan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations.\nListen in to our very interesting chat about what companies need to do instead in order to succeed.\nTopics covered:\nFrustration with anti-marketing bias\nChanging careers from journalism to marketing\nProduct development as marketing\nWeak marketing foundations in the tech world\nActionable marketing advice and tools for SaaS startup\n\nResources mentioned:\n“Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing” by Dan Kaplan\n“232 Startup Failure Post-Mortems” by CB Insights\n“The Top 20 Reasons Startups Fail” by CB Insights\nIntercom, Mixpanel, Clearbit - Analytics tools  \nThe Ask Method by Ryan Levesque\nThreadling.com & The Foundational Story Framework video","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}