{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The FMCG Marketing Daily","title":"The FMCG Marketing Daily — July 12, 2026","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0b3cc334\"></iframe>","width":"100%","height":180,"duration":382,"description":"The FMCG Marketing Daily — July 12, 2026\n\nThe essential daily briefing for brand managers and marketers in consumer goods.\n\nIn today's episode:\n• A major French spirits group makes a full acquisition of a Dutch alcohol-free cocktail brand, signalling that no/low alcohol is now a strategic portfolio priority rather than an experimental bet.\n• New ad spend estimates reveal Nike and Adidas are taking fundamentally opposite media strategies at the World Cup midpoint, offering brand managers a live split-test in major sports sponsorship activation.\n• Physicians Formula is deliberately mining a specific era of internet beauty culture to reactivate brand relevance — a nostalgia-as-strategy play that has direct lessons for any FMCG brand sitting on dormant brand equity.\n\nHosted by Marco and Klara.","thumbnail_url":"https://img.transistorcdn.com/LzBpd8Qu80-srZaPUNWyQ8paMQZfID0_dPhQJOk0YiQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85M2Nh/MDI5MTc5NjAwNTA1/NWNmNjBiODliMzE3/NTQ3MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}