{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside Outside Innovation","title":"Ep. 146 - GoSquared’s James Gill on Product Design, Listening to Customers & Making it Easy","html":"","width":"100%","height":180,"duration":1380,"description":"James Gill is founder and CEO of GoSquared, a simple, live analytics platform for websites. Brian Ardinger, Inside Outside Innovation Founder, spoke with James about product trends, design, getting close to the customer and growing a company outside the Valley. Based in London, James started GoSquared with friends, while still in school. They found success in building websites, but soon were asked how the sites were performing. Very few tools existed at the time, to answer these questions. Since then, GoSquared has created simple analytics software, on a subscription basis, for small businesses around the world.\n\nWhat trends are allowing you to build new things?\n - No code applications.\n - Real-time and live response. \n - Everyone today wants to have an online presence or small businesses.\n - We always wanted to work with small businesses and integrate into similar products like Go Daddy, Wordpress, Shopify, etc\n - Make it as easy as possible. \n\nHow do you decide what you develop?\n - Everyone has a different process depending on what works for each company. Some use tons of Data. Data creates lots of confidence in decisions.\n - We use our insights and engage with our customers. E.g., Onboarding - Do a lot of user testing. Make it fun. We show the visitors to your website instantly. Gamification.\n\nHow do you introduce new products and services?\n - Software is being adopted from bottom up, before senior management even knows about it. \n - Solving problems wins. Trend in B to B software. See small business/startups as early adopters.\n - Use new tools for Corporates that don’t need IT support. Cheaper and faster. \n\nAbility to get close to the customer.\n - GoSquared changed dynamics to get immediate feedback from customers. \n - Test out ideas immediately. E.g., Landing pages and Payments - Zapier and Airtable.\n\nWhat was it like to build a tech company outside of the Valley?\n - We didn’t make a choice. Left school and stayed in London. Thirty-seven signals/BaseCamp...","thumbnail_url":"https://img.transistorcdn.com/tuy-Vu65TF9mUCcj2kyt--m9YHQFFUMJkxUQTl68g6A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc3ODcvMTY0ODU1/MTQ3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}