{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Service Industry Success","title":"4. What's in it for the customer?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0b872ab9\"></iframe>","width":"100%","height":180,"duration":989,"description":"If we don't first identify, specifically, what's in it for the customer in a macro sense, growing our company can be...","thumbnail_url":"https://img.transistorcdn.com/Gd2VsGVZQHyLXbrdwcngc9r8m8DWdSre5jcsNINqCqc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIwMDI5LzE2MjIw/OTk0NTYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}