{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 275: What Content Goes Where","html":"","width":"100%","height":180,"duration":1237,"description":"You can publish the exact same content on multiple platforms and get completely different reactions from your audience. Why?!   I really don't read that many books!   I have a different method of learning  - that’s kinda controversial… and a few people have gotten a little fussy with me about it.   Here’s what went down... (and it’s kinda funny!)   A little while ago, I was talking about a book that I had consumed.   I was like, \"Hey, I read this book.\"   What I meant was that I’d listened to the book.   Then someone reached out and said, \"Stephen, did you actually read the book or did you just listen to it?\"    I was like, \"Who the freak cares?\"   So I wanted to address that question... because it raises a few interesting points that can seem, at first glance, kinda opposing … 😉   I want to let you know...   The REASON I consume books the way I do.   WHY it matters WHERE you share your content   The ‘A -Word’ I HATE…   WHAT matters MORE than WHERE you get your content from   But first, let’s start with WHY I don’t read that much...   HUNTING ANSWERS   I'm NOT a slow reader, but it's NOT abnormal for me to spend two to three months reading a book.    ...and maybe you're like me, but I'll read a paragraph and often, I’ll get distracted by thoughts...   I'll sit back and ask:    \"How does this plug into my framework? Does it fit here or there?\"   The question I'm asking is:    “Is this TRUTH?”    … just because it's in a book doesn't mean that it's true, right?   I’ll go off on these mental tangents… and that can take A LONG TIME...    ...so because of that, sometimes, I just want to absorb the main ideas from a book and so I’ll just go with the audio version.   Back in the day, when I first started this game, I read more books cover to cover, but now that I've read enough of them, I focus more on…   Executing   My specific questions   ... and that's what guides my education.   I'm more hunting answers rather than trying to consume and master all the...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}