{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 275: What Content Goes Where","html":"","width":"100%","height":180,"duration":1237,"description":"You can publish the exact same content on multiple platforms and get completely different reactions from your audience. Why?!\n \nI really don't read that many books!\n \nI have a different method of learning  - that’s kinda controversial… and a few people have gotten a little fussy with me about it.\n \nHere’s what went down... (and it’s kinda funny!)\n \nA little while ago, I was talking about a book that I had consumed.\n \nI was like, \"Hey, I read this book.\"\n \nWhat I meant was that I’d listened to the book.\n \nThen someone reached out and said, \"Stephen, did you actually read the book or did you just listen to it?\"\n  \nI was like, \"Who the freak cares?\"\n \nSo I wanted to address that question... because it raises a few interesting points that can seem, at first glance, kinda opposing … 😉\n \nI want to let you know...\n \n The REASON I consume books the way I do.\n \n WHY it matters WHERE you share your content\n \n The ‘A -Word’ I HATE…\n \n WHAT matters MORE than WHERE you get your content from\n \nBut first, let’s start with WHY I don’t read that much...\n \nHUNTING ANSWERS\n \nI'm NOT a slow reader, but it's NOT abnormal for me to spend two to three months reading a book.\n  \n...and maybe you're like me, but I'll read a paragraph and often, I’ll get distracted by thoughts...\n \nI'll sit back and ask:\n \n \"How does this plug into my framework? Does it fit here or there?\"\n \nThe question I'm asking is:\n \n “Is this TRUTH?”\n  \n… just because it's in a book doesn't mean that it's true, right?\n \nI’ll go off on these mental tangents… and that can take A LONG TIME...\n  \n...so because of that, sometimes, I just want to absorb the main ideas from a book and so I’ll just go with the audio version.\n \nBack in the day, when I first started this game, I read more books cover to cover, but now that I've read enough of them, I focus more on…\n \n Executing\n \n My specific questions\n \n... and that's what guides my education.\n \nI'm more hunting answers rather than trying to consume and master all the...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}