{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"44: How to Create and Plan Topic Clusters","html":"","width":"100%","height":180,"duration":647,"description":"“How much content do I need to put out to generate more organic traffic and leads?”This is one of the most common SEO questions people tend to ask.People feel like they need to constantly create content and continue building a ton of stuff.In doing so, they often forget a crucial step. Creating Topic Clusters. By grouping your content into smart topic clusters and developing an internal linking strategy around the topic, you are able to do so much with very little. In this episode, John Aikin outlines the process and importance of organizing content in a way that helps people move in a natural buying cycle: awareness, consideration, and decision. This episode is for you if you want to improve your SEO processes and start optimizing your content strategy to help your content rank higher in search results. -------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success✅  A checklist for each area of focus that shows you...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}