{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Canopy Studio Show","title":"50: The Anatomy Of An Awesome About Page","html":"","width":"100%","height":180,"duration":1308,"description":"About pages are one of the most underutilized and misused pages on a company's website. \n\nMost people use the About page on their website to talk all about how great they are, how awesome their company is, all this useless information, and the history of the company.\n\nNobody cares about that stuff. It's fluff. It's not important.\n\nIn today's episode, John breaks down what you should think about when you're building an about page and goes over these 10 things you might want to include on your page:\n1️⃣ The Main Problem\n2️⃣ The Mission\n3️⃣ The Values\n4️⃣ The Transformation\n5️⃣ The Clients\n6️⃣ The Founder Statement\n7️⃣ The Authority Factors\n8️⃣ The Team\n9️⃣ The Culture\n🔟 The Careers\n\nThis episode is for you if you want to learn how you can make your about page become one of the best tools to generate more customers and hire the right kind of people.\n\n-------\nView The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  \nHow well does your website perform today?\nGet This Free Website Assessment Report Today!\nAre you frustrated with your website’s performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?\nIf you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessment\nIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.\nWhen you fill out this assessment, you will receive a personalized report which includes:\n✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework\n✅  Detailed descriptions of the areas you should focus on and why they are critical to your company’s success\n✅ ...","thumbnail_url":"https://img.transistorcdn.com/PIQwdcWo0gAF1_dv5t2oKBJ31lp_ERiLTKdGeCwYUfo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNThm/OTQ1MjAzZWFjNGMy/YjZhYWNkZDNmNDg3/ZGNmNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}