{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Deep: The Health Marketing Podcast","title":"Season 2 Greatest Hits: AI, Outcomes, and the Human Side of Healthcare Marketing","html":"","width":"100%","height":180,"duration":1838,"description":"In this special recap episode of Deep: The Health Marketing Podcast, host Jen Werther is joined by DeepIntent’s Carrie Craigmyle, SVP of Customer Success, and Jen Loga, VP of Client Analytics, to revisit some of the conversations and ideas that defined Season 2.\nTogether, they reflect on what healthcare marketers can learn from the season’s guests, from the growing role of AI and the shift toward outcomes-based measurement to the importance of understanding the full patient journey. They also explore why the human element remains essential as technology advances, including the power of patient stories, the importance of health equity, and the opportunity to help patients become more informed advocates for their own care.\nPlus, Carrie and Jen weigh in on what’s next for healthcare marketing, the industry buzzwords they expect to hear more of, their biggest workplace pet peeves, and which Season 2 guest they think could win Survivor.\nIn this episode:\nWhy healthcare marketers should consider the patients and caregivers their data may not capture\nHow AI can help teams spend less time on manual work and more time on strategic thinking\nWhy marketers are increasingly looking beyond clicks and impressions toward real-world outcomes\nHow better patient understanding can inform smarter communication and media strategies\nThe potential for AI to give patients greater access to information and support self-advocacy\nWhy human stories remain one of healthcare marketing’s most powerful tools\nWhat Carrie, Jen, and Jen expect to see next as healthcare marketing continues to evolve","thumbnail_url":"https://img.transistorcdn.com/npLdsam3OMT9Dls90E77ZPLRcynmLkQwSE8oJ1Z1o18/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MWQ2/MjIxNWQwMzczMmY5/YzNiYzhiMDA1YjYy/ZWRiMC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}