{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"EP 122: My Content Repurposing Strategy (NOT What You Think)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0c2a3de9\"></iframe>","width":"100%","height":180,"duration":671,"description":"If you’ve heard people talking about repurposing content, you’re probably heard something like this:\n\nPlan and film one video, then edit it and turn it into 8, 9, 10 pieces of content! One video turns into a YouTube video, a podcast, a blog post, social media posts, a newsletter, and more! \n\nThe gurus will tell you this is a smart, time-saving way to multiply your efforts so you can show up everywhere online.\n\nSounds great, right?\n\nThe only problem is, it doesn’t work.\n\nWhich is why today I’m sharing my content repurposing strategy that makes effective use of my content and my time.\n\n\nListen to the full episode to hear:\n\nWhy posts from standard repurposing advice fall flat\nHow I create content that works for multiple platforms based on my YouTube videos\nWhy promoting your content isn’t the same as repurposing it\n\nLearn more about Gillian:\nSmall Business 101\nStartup Society\nGet on the waitlist for VALIDATE\nProfit Planning Challenge\nGet in touch!\nInstagram: @GillianZPerkins","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}