{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Straight To Voicemail","title":"Why Your Marketing Problem Is Not the Real Problem | Maylee Jacob, Maylee Jacob Marketing","html":"","width":"100%","height":180,"duration":356,"description":"Marketing teams often jump to visible solutions: a new website, better messaging, more leads, or another campaign. But the biggest marketing challenges are rarely the ones companies think they have. The real issue is often hidden beneath the surface, whether it is a lack of customer understanding, poor sales alignment, or a product experience that is not meeting expectations.\n\nIn this episode of Straight to Voicemail, Adam Sockel hears from Maylee Jacob, a fractional marketer who helps teams identify the problems they actually need to solve. Maylee explains why companies need to question the initial marketing request before jumping into execution and how the right customer insights can reveal what is really holding growth back. \n\nYou’ll learn:\nWhy the marketing problem companies identify is often not the actual problem they need to solve\nWhy building better messaging, websites, or campaigns cannot fix deeper issues like trust, positioning, or customer alignment\nHow customer conversations, sales calls, and support insights can uncover the real barriers to growth\nWhy marketers need to get comfortable questioning the assignment before moving quickly in the wrong direction\n\nJump into the conversation:\n(00:00) Why we wanted to hear from Maylee Jacob\n(01:24) Why the obvious marketing problem is often wrong\n(02:16) What marketing cannot fix\n(02:50) Why positioning should start with the customer\n(03:05) Why more leads may not solve growth\n(03:45) How companies lose sight of customer reality\n(04:07) How to find the real problem\n(04:55) Why marketing is not always the fix\n(05:18) Why marketers should question the assignment\n\nStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.\n\nDon't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content...","thumbnail_url":"https://img.transistorcdn.com/kcsJjjL5BsDeSRNvHPVg-g7CHTZu6haA07Cl6JSPut8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Nzk3/OTRkNDFiMGY3MzU4/MTZjMTAwMzhiYjYz/NDQ3NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}