{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Motion Hatch: Helping Motion Designers Do Better Business","title":"079: How To Use Branding To Get Your Ideal Clients w/ Hollie Arnett","html":"","width":"100%","height":180,"duration":1770,"description":"How you brand yourself may be one of the most important parts of being a profitable motion designer.\nThere are so many ways to go about it though. Do you brand yourself as a studio?\nShould you show more of your personality on social media? What about a logo? How do you stand out from the crowd?\nToday’s guest is going to help us answer all these questions.\nAbout Hollie Arnett\nHollie Arnett is a branding coach and strategist. She specializes in helping creatives brand their passion so that they can build a business that allows them to do the thing that they love.\nThe Central Elements of Any Good Brand\nHollie boils effective branding down to three main elements. The first is clarity.\nBoth you and your audience need to be clear on what you do and who you target.\nNext is creativity. You need something to help you stand out as you convey your messaging.\nLastly, you need consistency. Being consistent with your messaging will help people remember and recognize you.\nThe Best Branding is Simple Branding\nCreating a logo for yourself may seem intuitive for a motion designer.\nHowever, it’s not always a simple task. Hollie suggests considering whether or not you even need a logo.\nIf it’s holding you back, skip it altogether. Or, just use your name in a font you like. Ultimately, your brand is much more than a logo. \nTo effectively build a recognizable personal brand, Hollie recommends keeping it simple and recognizable.\nJust a few core colours and fonts along with some patterns and photos should help get your core message and identity across.\nKeeping this consistent across all the channels you use will keep you recognizable and memorable.\nHow can you use branding to convey your identity as a creative? Leave a comment on the episode page!\nWhat do you struggle with the most when identifying your brand? Leave a comment on the episode page!\nRead the full show notes\nLinks and resources\nFind Hollie Arnett online\nFollow Hollie on YouTube | Facebook | Instagram | Twitter | Pinterest...","thumbnail_url":"https://img.transistorcdn.com/6xsBYKnILeAtccYypWeYL_O2NEWlJf8222gnA24qdKQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwODIxLzE3MTA3/ODEzMDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}