{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Dave Gerhardt Show (from Exit Five)","title":"#149: Marketing Leadership | 16 Lessons I Wish I Knew As First Time B2B Marketing Leader","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0c585ca2\"></iframe>","width":"100%","height":180,"duration":1862,"description":"Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include:\n\n1. Forget acronyms\n2. The story is the strategy\n3. Think hard about “offers”\n4. Push your team past incremental thinking\n5. Get on the same page as sales\n6. Don’t “be” finance and ops...partner with them\n7. Master internal communication\n8. Articulate the strategy\n9. Think short-and-long-term\n10. Understand what the CEO cares about\n11. Make hiring your job, not a side project\n12. Create your own momentum\n13. Your job is to get the job done\n14. But do the job first, before hiring externally\n15. Get comfortable making bets without perfect data\n16. Spend the budget (all of it)","thumbnail_url":"https://img.transistorcdn.com/qp2EGyx49zNMpcn-IwZXI3v-kD3r0QUel9Kwnpr1jPQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMzlh/ODVjZDNmNjY4Mzli/MTFlNzMxZDI4ZmJm/Yzc1MC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}