{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Demand Geniuses: Revenue-Driven B2B Marketing","title":"Use Reddit to Win AI Search in 2026","html":"","width":"100%","height":180,"duration":1942,"description":"Danny Kirk is the founder of ReddiReach, an agency specialising in AI search optimisation and Reddit organic marketing for seven to nine figure brands. He joins the show to walk through how Reddit actually works, why it's become central to AI search visibility, and what a practical Reddit strategy looks like for B2B marketers. A self-taught entrepreneur with a music degree and 15 years in startups, Danny brings an outsider's perspective to a channel most marketers still haven't figured out.Tune in to this episode as we explore:(00:34) Danny Kirk's path from music major to agency founder(05:47) How Reddit is structured and what makes it different from other platforms(12:00) Branded vs. non-branded Reddit strategy and when to use each(17:07) Best practices for posts and comments that actually work(19:36) How brands monetise Reddit activity and activate their customer base(23:32) Building the ROI case for Reddit marketing(27:32) The easiest Reddit hack if you're short on time or budget(28:40) Quickfire: AI tools, Claude Code, and the Founders podcastLinks mentioned in this episode:Danny Kirk on LinkedIn: https://www.linkedin.com/in/danielpkirk/ ReddiReach: https://www.reddireach.com/ Subreddit Signals: https://www.subredditsignals.com/ MochiSocial: https://www.mochisocial.com/ YourBizBroker on Reddit: https://www.reddit.com/user/yourbizbroker/ Founders Podcast: https://open.spotify.com/show/7txiovdzPARhjm18NwMUYj","thumbnail_url":"https://img.transistorcdn.com/TfPOHgaM8NrJd4ReBHkMtG7fXN8oIQKHbVYizF4JdNE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTVl/MWU1MDFmNmI0ODg3/YjE3MTAwODk0ZTYy/NmQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}