{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 270: Building A Brand That Defies Stereotypes With 300 Pounds And Running Host Martinus Evans","html":"","width":"100%","height":180,"duration":2281,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* Why Martinus Evans started running in the first place* How his idea of a runner changed at the starting line of his first race* Why Toastmasters played a bit part in his decision to play bigger* How he’s defining his brand on his own terms\n\n\n\n\n\nMy now-husband and I agreed on our second date: we are not people who run for fun.\n\n\n\nRun to escape zombies, sure. Run as a necessary part of a pickup game of basketball, okay.\n\n\n\nBut run for miles on end chasing some feeling of inner contentment? Hell no.\n\n\n\nIt was much to his dismay, then, when I started running 3 years ago.\n\n\n\nI started running because I wanted to move my body more and practice personal accountability. Running seemed the easiest way to do it—no gym membership, no expensive equipment. Just sneakers and pavement.\n\n\n\nBut still, I was not running for fun. I was not one of those people.\n\n\n\nNow, let’s pause for a second and imagine what those people look like and sound like.\n\n\n\nMaybe you picture Rob Lowe’s character from Parks & Rec—high energy, frenetic, obsessive, and very trim.\n\n\n\nMaybe you picture marathon runner Des Linden who became the first American woman to win the Boston Marathon in 33 years back in 2018. She’s petite, wiry, and has that stare of someone completely focused on her goals.\n\n\n\nMaybe you picture a friend of yours, a coworker, or a family member who has been running their whole life.\n\n\n\nThat’s how I pictured those people—the people who run for fun—a few years ago too.\n\n\n\nWhen I started running races, however, I realized that the picture of a runner that I had in my mind couldn’t be further from the truth. I mean, sure—there are plenty of wiry, high-energy, trim people who toe the starting line.\n\n\n\nBut there are also people of all different shapes, personalities, and backgrounds who race, too.\n\n\n\nWe’re all runners—no matter how “off brand” any of us might seem.\n\n\n\nNow, I know I use running & fitness metaphors quite a bit on this show. But today, there’s a very...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}