{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Wine Centric Show","title":"Grüner Veltliner & the Wachau: Rudi Pichler Makes Wine on the Rocks","html":"","width":"100%","height":180,"duration":2744,"description":"Rudi Pichler has a rule: act, don't react. It's shown up in every decision he's made since he came home from working a harvest in Napa Valley and took over his family's small, struggling vineyard in 1997 — including the year he deliberately cut two-thirds of his own harvest, the year his twins were born, just to make sure there'd be a handful of bottles waiting for them thirty years later.\nMatt talks with Rudi and his daughter Theresa, who now runs export and marketing for the estate. The Pichler family has farmed since 1731. They talk about the grandmother who told Rudi which impossible, abandoned vineyard to buy (it's now one of the most celebrated sites in the region), the moment a legendary Burgundy critic told him he didn't need a single oak barrel, and the two soils in one small vineyard that are 370 million years and 16,000 years old respectively. It's a conversation about staying small on purpose in an industry that mostly rewards getting bigger.\nIn this conversation:\nWhy Rudi calls himself a \"wine caretaker\" instead of a winemaker\nThe Wachau's three-tier quality system — Steinfeder, Federspiel, Smaragd — explained simply\nThe vineyard nobody else wanted, and the grandmother who told him to buy it anyway\nWhat it means to lose the fear of being too small, learned in the shadow of Napa Valley\nFoot-stomped maceration, leaf canopies as sun umbrellas, and why Rudi still refuses new oak\nThe 1996 harvest Rudi cut on purpose, and the wine his twins are only now old enough to drink\nPresented by InVintory. Download InVintory and enjoy wine the way it's meant to be. Code WINECENTRIC gets you 25% off a year of Premium.\nWe’re grateful for the support of our episode partners:\n▪️Fearrington House: https://fearrington.com/\nTHE PREFERRED GLASS OF THE WINE CENTRIC SHOW\n▪️Glasvin: Use code WINECENTRIC for 10% off: https://tidd.ly/41vgdSQ\n🔔 Subscribe for more deep dives into wine culture.\n🎧 Listen now on YouTube + all podcast platforms\n🔗 Full episode and show notes at...","thumbnail_url":"https://img.transistorcdn.com/vUFcStfgzzIgLspOTR6nSw_boW0s7hNF7Dbay33qG4M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNDhm/ODNkYjEzNWYzMGI0/Yzg0ZTUzY2RlMGYw/OWY4Ni5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}