{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 230: Designing A Launch Campaign...","html":"","width":"100%","height":180,"duration":1814,"description":"  If people are learning about your product for the first time on the day it launches, it's a massive blow to your sales..   Launch campaigns are starting to die.    There are a few books out there that’ll teach you how to launch something, but proper campaigns are kinda becoming a thing of the past...  :-(   I was talking with Russell about six months ago, I said, “Dude, I feel like the term campaign is starting to die. People are forgetting what it is. They're forgetting the fact that a campaign is NOT setting up a Facebook ad.”   When you set up an ad Facebook calls it a campaign... If you set up a YouTube ad they call it a campaign...   But you have to think back to before any social media platforms existed…   How did these old-school guys create noise? How did they launch and bring a product to the marketplace? How did they do that without social media and without the Internet?   A: They Created A Campaign.    An ad can be part of a campaign, but it's NOT the campaign as a whole.   A campaign is NOT freakin’ Facebook ads. Facebook and Google and YouTube are destroying the term campaign.   Old school campaigners and direct response marketers, when social media wasn't around, those were campaigns.    Ads are part of the campaign, but it's NOT the campaign itself!!! (Urrg… Another riff there.)   So I want to show you how I design and structure a Launch Campaign in away that’s far more methodical than I think most people realize.    There's a pattern I use whether I have a week or six months to launch…   I am a pattern seeker.   So I wanna teach you the pattern with an actual launch I did recently.   A lot of times, I've found is when someone's product doesn't sell well it's NOT because the funnel wasn't good or the sales message wasn't good or the offer wasn't good.    Sometimes they just didn't accurately create pressure ahead of the launch.    So I want to show YOU how to create that pressure. It's pretty valuable stuff!    THE PROBLEM   I've...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}