{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Stop Being Boring: How to Get Funny With Your Copy (& Get Customers)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0cd9f299\"></iframe>","width":"100%","height":180,"duration":3168,"description":"Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing?\nMy guest today will teach you how to be funny with your copy and increase conversions.\nLianna Patch is an expert conversion copywriter and Copy Director at SNAP Copy.\nIn this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny.\nTopics covered:\nIs there any industry that’s too serious for humor?\nHow to convince your clients to use humor\nHow to research your customer’s sense of humor?\nHow to make sure that the humor isn’t “off-brand”\nHow to create a joke from customer reviews\nThe improv’ frameworks you can use to produce humor on your copy\nHow to codify humor in your company\nHow to use humor in “high-tension” moment in the customer journey\nWhy humor can increase trust\nWhat Lianna thinks marketers should learn in 5, 10, 50 years\nResources mentioned:\nLearn Inbound\nCards Against Humanity\nMichael Scott’s improv skit (The Office)\nKlaviyo\nPunchline Conversion Copywriting\nSNAP Copy\nPratfall Effect in Marketing: Admit Your Flaws to Win Customers","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}