{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Behind the Book Cover","title":"How to Prep for Your Book Launch with Sober Sexpert Tawny Lara ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0d10215e\"></iframe>","width":"100%","height":180,"duration":2678,"description":"Tawny Lara is a self-proclaimed natural born promoter.She's also a delightful person known as The Sober Sexpert, co-host of the Recovery Rocks podcast and author of the book, Dry Humping: a Guide to Dating, Relating, and Hooking Up Without Booze.This was recorded months before the book's release because I wanted to get a sense of what she was doing at this stage of her launch...turns out, a lot. In this episode, we talk about the ways she's incentivizing pre-orders, why she got a shirt made of her Publishers Marketplace book announcement and how outsourcing can help with a book launch.Tips galore in here...as well as some good motivation to start the launch work early!FOR MORE ABOUT THE PODCAST AND OTHER COOL THINGS, GO TO WWW.ONGOODAUTHORITYPOD.COM","thumbnail_url":"https://img.transistorcdn.com/Xb3KmOvREtDe2gC76u6FvR351DxBU4X6pzMVALw3Snk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYWIx/MGM4YTQxNjY2ODgx/YmY4YmY1YTM0NzBm/NWNhZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}