{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"Italic’s New Membership Program And PepsiCo’s Two New DTC Brands (Ecomm Nomms #3)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0d1326fb\"></iframe>","width":"100%","height":180,"duration":1437,"description":"I warned you last week that the DTC space was having a serious moment. And this episode is no different. So while the list of topics isn't extensive, there's still a lot to unpack. Italic, a luxury brand without labels, launched a new membership program called Italic Black. But will it really work? Kristen tapped into the DTC Twitter mafia to find out what they had to say about it. And you've probably heard by now that PepsiCo launched two new DTC brands. Let's get snackin'.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}