{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Harder Than It Looks: Parking Uncovered","title":"EP 20: Parking Pros and Marketing Must Knows with Dani Crain, John Conway and Kyle Lacy","html":"","width":"100%","height":180,"duration":6036,"description":"To kick off the episode Brian invites Dani Crain and John D. Conway, industry legends and podcast hosts of ‘All Things Parking with Dani and John,” to share their experiences, hot industry takes, and diversity and supporting women in parking. In Segment 2, Heidi Barber, our VP of Marketing, sits down with Kyle Lacy, CMO of Jellyfish, who shares his journey in marketing growing and scaling leading tech companies. In his segment, we discuss balancing creativity with revenue, the alignment between marketing and sales, personal branding, and strategies to avoid burnout. Here are some key takeaways from this episode:Hot takes and controversy in the parking industryHow “All Things Parking with Dani and John” came to beThe value of marketing and sales alignmentStrategies to level up your personal brandBe sure to check out these great clips from the show:Segment One: Dani & JohnDani's Dog Axel (02:37)Dani's Career Path: From Radio to Parking (05:04)John's Career Path: From Military to Parking (11:23)The Origin of 'All Things Parking' Podcast (19:05)Challenges and Sacrifices in the Parking Industry (35:45)Hot Takes: Smart Cities and EVs (41:56)Empowering Women in Leadership (50:47)Addressing Industry Biases (51:32)Personal and Professional Struggles (56:14)Podcast Crossover and Future Goals (01:05:36)Segment Two: Kyle LacyMarketing Insights with Kyle Lacey (01:09:16)Sales and Marketing Alignment (01:20:28)Personal Branding and Writing (01:24:00)Lightning Round (01:35:11)​​Want to help the show? Tell us about you! Please visit parkertechnology.com/podcastsurvey and fill out our short survey to help us deliver more great episodes like this one.Connect with Parker TechnologyWhile delivering an excellent customer experience is indeed harder than it looks, we’re the experts. It’s all we do, every day, and we’re darn good at it. If you’d like to learn more about how we make managing the parking experience look easy, visit our website at www.parkertechnology.com, or shoot a note...","thumbnail_url":"https://img.transistorcdn.com/Y0XKm5qIfx5wu96cc17w73uLDJ9g38v-oi18WqKq6hY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYmYx/ZTU1ZWMyZTdhMzFj/M2VkYTBmNjY5MWYw/NTQ3Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}