{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"How to Measure the Success of Your Marketing Plan | 862","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0d779363\"></iframe>","width":"100%","height":180,"duration":543,"description":"In this episode, Dave Lorenzo shares the six key metrics every professional should track to evaluate their marketing strategy. Whether you're a consultant, CPA, attorney, or small business owner, these insights will help you assess and improve your plan to attract better clients, grow revenue, and boost ROI.📊 Key Topics Discussed:Ideal Client Attraction – Are you bringing in more of your best-fit clients?Revenue Growth – Is your income increasing month over month and year over year?New Client Acquisition – How many new clients are you consistently converting?Client Lifetime Value – Are existing clients buying more, more often?Client Acquisition Cost – Are you lowering the cost it takes to earn each client?Diverse Lead Sources – Are you using multiple methods to attract new business?🚫 One Thing You Should Never Do:Never implement a marketing tactic you can’t measure. If you can’t track the result, it doesn’t belong in your plan.🎁 Free Resource:Grab your free Revenue Roadmap – Dave’s marketing plan template that walks you step-by-step through building a measurable and scalable strategy.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}