{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Demand Geniuses: Revenue-Driven B2B Marketing","title":"Minisode - Compliance Content & AI Search","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0db1b34b\"></iframe>","width":"100%","height":180,"duration":593,"description":"Sarah Cameron, Head of Content & PR at ComplyAdvantage, cuts through the AEO hype to share what's actually moving the needle - and what your exec team is probably already asking you about. From vendor comparison content to tracking AI citations, she brings the receipts on a strategy that's delivering higher demo conversion rates than organic search.Tune into this episode, as we explore:(00:03) AEO vs. SEO (03:04) The vendor comparison bet that paid off big (and why they almost didn't take it)(04:41) How to build your first prompt tracking list when you're starting from scratch(05:50) Why AI search converts better than organic - and what that tells you about buyer intent(07:02) Keeping your exec team and board informed on AI search without losing your mindListen to the full episode here: https://open.spotify.com/episode/1mVJj6o7TokSHljPFlpZU0","thumbnail_url":"https://img.transistorcdn.com/TfPOHgaM8NrJd4ReBHkMtG7fXN8oIQKHbVYizF4JdNE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mOTVl/MWU1MDFmNmI0ODg3/YjE3MTAwODk0ZTYy/NmQyYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}