{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Media Copilot","title":"Tech companies are becoming Media companies. What happens next?","html":"","width":"100%","height":180,"duration":2259,"description":"As AI transforms how people discover information, the relationship between technology, media, and audience trust is evolving rapidly.\nThis episode is sponsored by: Adobe Acrobat\n\n\nWhat happens when technology companies stop advertising in media and start owning it?\nIn this episode of The Media Copilot podcast, host Pete Pachal speaks with Jonathan Hunt, VP of Media & Content at HubSpot and Head of The Hustle, about the growing convergence of technology, media, and audience ownership.\nAs AI transforms how people discover information, search for answers, and build trust online, companies are rethinking their relationship with media. HubSpot has quietly assembled one of the most ambitious media portfolios in business, spanning newsletters, podcasts, YouTube channels, creator partnerships, and acquisitions including The Hustle, Mindstream, Starter Story, and Futurepedia.\nTheir conversation explores why audience ownership has become increasingly valuable in an AI-driven world, how brands are adapting to changing discovery patterns, and why trusted human voices may be more important than ever as generative AI floods the internet with content.\nSponsor:\nThe new Adobe productivity agent orchestrates tools and models to generate images, text and rich content like presentations, podcasts and social posts, while also powering conversational PDF editing in Acrobat.\nWith new PDF Spaces capabilities, users can combine files, links and notes into interactive, shareable spaces for research, collaboration and content creation. VICE News, Kid Cudi and celebrity event planner Mindy Weiss are already using these tools to build trust and deeper engagement with their audiences.\nLink: Do that with Acrobat: AI-Powered PDF workspaces | Adobe Acrobat\n\nWhy this matters\nThe rise of AI is changing how audiences find information. Traditional search is giving way to AI-powered discovery, and companies are increasingly looking beyond advertising to build direct relationships with audiences.\nAs...","thumbnail_url":"https://img.transistorcdn.com/4EiFqLM4OC9vg9_Tigcvzf0FJU4e68DVprGgpAUDU4M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZGY3/ZTlmNDY3NDc0NjVm/NmNjMjNmZGM1ODNh/Y2JiYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}