{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 225: Finding The Confidence To Close Big Deals With Edios Media Co-Founder Michael Karsh","html":"","width":"100%","height":180,"duration":2461,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* How Edios Media‘s target clients have evolved over their 3 years in business* What happened with co-founder Michael Karsh and Elizabeth Madariaga got the chance to pitch a project for Google* Where Michael sources his confidence while working with giant corporations* What Michael and Elizabeth have focused on operationally to continue leveling up their service and their confidence\n\n\n\n\n\nEven in today’s digital world, when we think small business, we often think the mom & pop shop on main street.\n\n\n\nOr, maybe you think about the lawyer who drew up your will or the accountant who prepares your taxes.\n\n\n\nEven online, you probably think about coaches, designers, artists, educators, copywriters, and project managers.\n\n\n\nOne thing all of these businesses have in common is that they’re person to person kind of businesses. Whether the person is walking through the door of a coffee shop or the person represents a business they founded, each transaction feels really personal.\n\n\n\nIt’s a business ecosystem we can all be really comfortable with.\n\n\n\nBut there’s a different business ecosystem that many small business owners and self-employed people deal in.\n\n\n\nThat ecosystem? Big business.\n\n\n\nDid you know that 54 percent of Google’s workforce is temporary workers, contractors, and vendors? I sure didn’t.\n\n\n\nDid you know that Facebook has tens of thousands of contract workers? Nope, I didn’t know that either.\n\n\n\nSome of these workers are people who choose flexible or temporary work at home over long-term permanent employment.\n\n\n\nBut plenty are small business owners who are doing business with the big dogs—or… should I say unicorns?\n\n\n\nToday, my guest is Michael Karsh. And Michael is the co-founder of a company that does business with the unicorns.\n\n\n\nWhen I first met Michael, he wasn’t a business owner. He was my content producer at CreativeLive. Together, we developed 9 classes and reached tens of thousands of people with high-quality video education....","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}