{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Retain Customers With Email Marketing","html":"","width":"100%","height":180,"duration":3647,"description":"Marketing channels come and go, but email is, for the moment, here to stay.\nMy guest today will tell you how to use emails to increase customer retention and establish trust.\nThis week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn.\nTopics covered:\nWhy email will still be relevant in 5,10, and 50 years\nHow customers can be your “free marketing team”\nHow to segment your customers for survey\nWhy customer research is the foundation of great email campaigns\nThe top 3 questions Val asks in customer surveys\nSigns that you need an onboarding and retention email sequence\nWhy you should check-in with customers from time to time\nWhy onboarding sequence is an excellent place to put a referral/affiliate program\nResources mentioned:\nAndré Chaperon: How to Send Emails w/ 83%+ Open Rates\nFix My Churn\nPodia\nBuffer\nStripe\nInVision\nAppCues\nHow To Use Jobs To Be Done to Read Your Customers’ Minds\nHow to Use the Jobs-To-Be-Done Framework to Create Better Products\nDrip\nQuickBooks\nFreshBooks\nCustomer.io\nOutdoor Voices\nKlaviyo\nNeil Patel\nThe Jobs-to-be-Done Handbook\nEmail Marketing Rules\nNonviolent Communication\nVal Geisler’s website","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}