{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 170: 5 Trends Shaping Small Business In 2019: Prioritizing Sustainability With The When I Grow Up Coach Michelle Ward","html":"","width":"100%","height":180,"duration":2627,"description":"\nThis January, I’m celebrating 10 years as a small business owner.\nTo say that a lot has changed since I started my very first website while breastfeeding my infant daughter is an extreme understatement.\nIt’s not just the marketing tactics we rely on or the social platforms we frequent that have changed, though. I think it comes right down to the kinds of questions we’re asking and the visions we’re pursuing.\nOur businesses have matured—and we’re doing our best to keep up.\nSince my job is to both interview small business owners here on the podcast and observe the comings & goings of hundreds of small business owners in my company’s small business network, I have a pretty great vantage point for seeing how the landscape is changing.\nI see 5 key trends shaping small business in 2019.\nOver the next 5 episodes, I’ll be sharing each one with the help of interviews we’ve done over the last 3 years.\nThe reason we can do that is because, well, these new trends are actually nothing new. They’ve been bubbling beneath the surface for years—as all good trends do. In 2019, I see them tipping, reaching the main stream, and affecting the way you look at how you do business.\nSo while these episodes are old, I encourage you to listen to them with new ears and a new perspective. Things have changed—but these interviews represent the future, not the past.\nThe first trend I see shaping 2019 is prioritizing sustainability for your small business.\nNow, what I’m not talking about here is the 4-hour workweek or passive income.\nIn 2019, small business owners are going to make substantive changes to the way their businesses are run to create something that has staying power.\nPeople will worry less about what’s working right now and start thinking more about what’s going to work over the next 10 years.\nFor some, that will mean building more robust teams. For others, it’ll mean prioritizing values for social justice and environmental sustainability and building them into their business...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}