{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"In Good Companies","title":"Brand & Culture 101 (Rebroadcast)","html":"","width":"100%","height":180,"duration":1356,"description":"We've received a great response from you on our sonic branding episode, so we wanted to ride the wave and follow up with some additional content on small business marketing. This week’s episode originally aired in Season 2.\nWe interact with brands every day, so you might think you’ve got the concept all figured out. But experts know: looks can be deceiving. So, we sat down with some of those experts to get an unfiltered view of the branding process. \n\nBeth Flom and Andrew Bogucki are senior partners at New York brand innovation firm Tenet Partners —they help companies like Mastercard, Target and IBM build compelling and powerful brands. And they’re clear on one thing. A brand isn’t simply a logo or a tagline —it’s more than that. In fact, according to Cadence Bank’s own Chief Marketing Officer, Jackie Hooper, “brand is the essence of the company.” To be successful, your brand must feel honest and cohesive because it’s reinforced through every interaction that a customer has with your company. To achieve that, it must be built on a solid foundation: culture. But what is your company’s culture? And how do you translate that into a brand?\n\nSo, on this episode, we’ll hear from three brilliant marketing minds. They’ll share the keys to evaluating culture and developing a strong brand. You’ll learn how to ask the right questions, make key decisions and what small businesses can achieve —it’s more than you think.\nJoin us, as we corner the market on marketing with this brand new, on-brand episode!\nHighlights:\nWhat a brand is–and isn’t (4:40)\nWhere to start with branding: research (9:11)\nCulture is the foundation of brand (10:11)\nHow to assess culture (11:16)\nTranslating to visual identity (12:05)\nBoth an art and a science (13:17)\nNavigating the emotions of branding (14:27)\nHow your brand can influence your culture (16:57)\nWhy employee training is integral to the process (17:30)\nBranding for small companies (19:01)\nConsistency and follow through (20:00)\nTakeaways on...","thumbnail_url":"https://img.transistorcdn.com/XzrhyPQL4G1LxZ2ZGulAzOrcYh6dTHctf2s1IcGnWew/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI1NDgxLzE2NjQ5/ODQyNzktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}