{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dental SEO 101 Podcast","title":"Dental SEO 101 - How AI and Google Ads Are Transforming Dental Practice Marketing in 2026","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0e4c951b\"></iframe>","width":"100%","height":180,"duration":1350,"description":"In this episode of Dental SEO 101, Ross Dunn shares key 2026 dental SEO and AI predictions, insights on AI-driven search changes, Google Ads updates, and practical tips to keep your dental practice ahead in the evolving digital landscape. Essential listening for staying competitive and informed in dental marketing.\n🚀 Top Takeaways from This Episode\n1. OpenAI Ads Are Coming—But Not for Everyone\nOpenAI will soon show ads to free and Go tier users, but if you’re on Plus, Pro, or Enterprise, you’ll remain ad-free. Conversations won’t be shared with advertisers, and sensitive topics (like health and politics) will avoid ads. However, as Ross Dunn points out, these privacy and separation promises might vanish fast once revenue pressures ramp up.\n2. Perplexity Pulls Back from Ads—For Now\nPerplexity has stopped ad testing, emphasizing user trust in AI answers over revenue—a bold move in tech. Ross Dunn encourages practices to watch these shifts, as they will shape how your marketing reaches patients through AI.\n3) 2026 SEO & AI Predictions for Dental Practices• More Practices Will Post AI Ethics Statements\nBuild patient trust by being transparent about your AI use. Show exactly where humans and AI fit into your workflow.• Fighting the ‘AI Slop’\nExpect to see sites emphasizing “human-written” content as generic AI copy floods the web. Stand out by adding unique stories and personal touches to your content.• Google Search Console (Still) Won’t Show AI Performance Data\nDon’t expect breakthroughs from Google here yet, though Bing is leading with a new AI Performance Report that shows how your content is cited by Microsoft Copilot.• Brand Storytelling Is Your Superpower\nDry, generic websites will continue to fade. Practices that showcase their personality, story, and patient experience will win online.• Beware of Chasing AI Search Results\nOver-focusing on “AI SEO” can hurt your standard SEO and tank your practice’s online exposure. Stick to building authority and quality...","thumbnail_url":"https://img.transistorcdn.com/8k6UYxpWdksP4pxH3vr_6xfWs5IAutRzgzreFGlLdnE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mY2I5/NDhmOTNkMzdjNGRk/MmUyNTliNGRlZmE3/YjM2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}