{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"focal podcast","title":"Why 90% of B2B Launches Fail | The 10-Week Blueprint That Built 4 Unicorns | Why Different Beats Better in AI Marketing | How to Turn 10 Employees Into 500K Reach | Sumeru Chatterjee, Head of Growth at CoWorker AI","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0e526a60\"></iframe>","width":"100%","height":180,"duration":4805,"description":"Stop launching into the void and start creating campaigns that actually get attention.\nSumeru Chatterjee reveals the exact 10-week playbook he's used to generate millions of impressions at four unicorns, including why most B2B launches fail and how to weaponize your investor network for maximum impact. You'll discover why emotion beats logic in B2B marketing and why treating existing features as \"new launches\" is the growth hack nobody talks about.\nSumeru Chatterjee is Head of Growth at CoWorker AI, the first AI agent for complex work. Previously an early employee at four unicorns and founder of LaunchMob agency, Sumeru orchestrated CoWorker's launch that generated over 1 million impressions in a single day with 75 investors coordinated like a military operation.\nIn Today's Episode We Discuss:\n03:45 - Mine 20 customer calls for launch gold using AI\n07:29 - Stop hiring humans: Why fear sells better than features\n10:23 - The 200 dream customers exercise founders skip\n14:50 - Find 50 influencers who already own your audience\n18:05 - Three distribution channels max or you'll fail everywhere\n20:40 - Everyone claims differentiation but nobody actually commits\n29:48 - The $20 book that made Hormozi $60 million\n35:36 - Competitive positioning vs contextual positioning changes everything\n38:28 - 46 creative concepts: From white papers to doormats\n44:16 - Product Hunt is dead for B2B launches\n54:05 - Coworker's investor spreadsheet that drove 1M impressions\n01:08:44 - Launch every two weeks or become irrelevant\n01:11:03 - OpenAI launches Slack integration like it's revolutionary\n01:14:37 - Your 10 employees are connected to 500,000 people\n01:15:37 - Different is better than better always wins\n01:18:04 - Master one funnel before attempting anything else","thumbnail_url":"https://img.transistorcdn.com/my7KgVcEQnLNwqL4F-8_lpRk6UA6mDb7bNK4EyzKfe4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOTYw/YzMxMzc0MjQ2MTM2/MjE4ZDFhMDIzNDUx/NWE2ZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}