{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy","title":"277. AI Can't Replace You If You Set These 3 Goals","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0e58300b\"></iframe>","width":"100%","height":180,"duration":549,"description":"Seth Godin on Storytelling: https://youtu.be/yKPYFcdQNnI \nArtificial Intelligence Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-juVTGRqw-dbSwX12C2yrT\nWorried about AI replacing your job? In this episode, Ash Roy and media coach Julie Macdonald share three powerful steps to help you stand out and build an authentic brand in an AI-driven world. Learn how to listen to your clients, define your core message, and deliver real value that AI can’t replace.\nTimestamp:\n00:00 Turning AI from a threat into an advantage\n00:14 Three simple goals to be more human in an AI-driven world\n00:34 Step 1: Listen to your clients and customers\n01:04 Julie: \"It's listening first and doing later.\"\n01:38 Why listening is crucial before creating solutions\n01:57 Using LinkedIn and Amazon for market research\n02:20 Action step: Turn complaints into your next big offer\n02:39 Step 2: Define your core message in one sentence\n02:45 Julie: \"Who are you as a story? Why should anyone care?\"\n03:07 The importance of nailing your message in one sentence\n04:18 Test: Can your client repeat your message after hearing it once?\n04:41 Action step: Write your core message in one sentence\n04:59 Step 3: Deliver a useful outcome, not just deliverables\n05:49 Value is about outcomes, not just deliverables\n06:06 Being valuable, useful, and trusted\n06:21 Supporting clients beyond deliverables\n06:37 Value is about outcomes, not polish\n07:02 Recap: Listen, define your message, lead with value\n07:15 It’s about useful outcomes and humanity\n07:32 My conversation with Seth Godin on story skills\nGet my 9-Step Business course here: https://productiveinsights.com/9-steps\n🍿 WATCH NEXT:\n- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  \n- Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy\n- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc\n💌 Free Weekly Productivity Insights:...","thumbnail_url":"https://img.transistorcdn.com/9b1RpM1m3U08ppoA1O0r7cNVKH_QBA7NI1mjnPne1fg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGRl/YTNiMGIxMTU5MGU2/YzFhY2VkODIzM2Q2/NmQ5ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}