{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Productive Insights Podcast — Actionable Business Growth Ideas  — with Ash Roy","title":"277. AI Can't Replace You If You Set These 3 Goals","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0e58300b\"></iframe>","width":"100%","height":180,"duration":549,"description":"Seth Godin on Storytelling: https://youtu.be/yKPYFcdQNnI Artificial Intelligence Playlist: https://www.youtube.com/playlist?list=PLscAJ4HqaYT-juVTGRqw-dbSwX12C2yrTWorried about AI replacing your job? In this episode, Ash Roy and media coach Julie Macdonald share three powerful steps to help you stand out and build an authentic brand in an AI-driven world. Learn how to listen to your clients, define your core message, and deliver real value that AI can’t replace.Timestamp:00:00 Turning AI from a threat into an advantage00:14 Three simple goals to be more human in an AI-driven world00:34 Step 1: Listen to your clients and customers01:04 Julie: \"It's listening first and doing later.\"01:38 Why listening is crucial before creating solutions01:57 Using LinkedIn and Amazon for market research02:20 Action step: Turn complaints into your next big offer02:39 Step 2: Define your core message in one sentence02:45 Julie: \"Who are you as a story? Why should anyone care?\"03:07 The importance of nailing your message in one sentence04:18 Test: Can your client repeat your message after hearing it once?04:41 Action step: Write your core message in one sentence04:59 Step 3: Deliver a useful outcome, not just deliverables05:49 Value is about outcomes, not just deliverables06:06 Being valuable, useful, and trusted06:21 Supporting clients beyond deliverables06:37 Value is about outcomes, not polish07:02 Recap: Listen, define your message, lead with value07:15 It’s about useful outcomes and humanity07:32 My conversation with Seth Godin on story skillsGet my 9-Step Business course here: https://productiveinsights.com/9-steps🍿 WATCH NEXT:- Neil Patel Story from $5 an hour to $100m a year in business - https://youtu.be/tZHLwgm6TsY  - Fishburners CEO on startups and entrepreneurship https://youtu.be/kaT_FCCJ5zo?si=YaFBNPf25uSCzupy- Hiring The Best People: Tips to find great employees In 2024 - https://youtu.be/3dXSdnHYpyc💌 Free Weekly Productivity Insights:...","thumbnail_url":"https://img.transistorcdn.com/9b1RpM1m3U08ppoA1O0r7cNVKH_QBA7NI1mjnPne1fg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84NGRl/YTNiMGIxMTU5MGU2/YzFhY2VkODIzM2Q2/NmQ5ZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}