{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"Greatest Hits: The Billion Dollar Marketing Genius Behind Grey Goose","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0ef2df35\"></iframe>","width":"100%","height":180,"duration":615,"description":"In the 1990s, America's taste in alcohol was changing. And quirky spirits tycoon Sydney Frank knew just what the country needed - a luxury vodka. \n\nThere was just one problem. \n\nVodka's reputation at the time was... a little rough around the edges. And what little premium marketshare existed was dominated by Absolut. \n\nBut somehow, Sydney Frank and Grey Goose broke through the noise to dominate the high-end vodka market. \n\nSo much so that they went from $0 to selling for $2B in an all-cash deal in only 8 years. \n\nUnsurprisingly, marketing genius Sydney Frank used psychology and behavioral science to get there - consciously or not. \n\nJoin me today as I unpack the history of Grey Goose, its innovative marketing approaches, and how understanding customer psychology made it a billion dollar brand.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}