{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Conversion Cast","title":"A/B Testing For Higher Conversion","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0ef6e8ae\"></iframe>","width":"100%","height":180,"duration":1734,"description":"My guest is Alex Nazarevich, VP of Growth Marketing at Unbounce. This episode looks at A/B TESTING FOR HIGHER CONVERSION. We’ll discuss why it matters, best approaches, landing page elements, and more. Alex is a highly experienced digital marketing leader in conversion rate optimization and data-driven marketing. \nImportant links:\nAlex on LinkedInUnbounce\nConversion Cast is sponsored by Leadferno, a conversion platform to close more leads, faster. ","thumbnail_url":"https://img.transistorcdn.com/8UP70CE593JldSxkioxgdv7WcO5CDk3gmEiISQoSQlY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzOTg4LzE2OTE3/MDIxMDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}