{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GEO Show","title":"Episode 1: The GEO Show","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0f668887\"></iframe>","width":"100%","height":180,"duration":937,"description":"Welcome to Episode 1 of The GEO Show — a regular breakdown of the biggest developments in Generative Engine Optimization (GEO), AI search, and the changing world of SEO.\nIn this episode, Paris Childress, founder of Hop AI and co-founder of GEO Forge, breaks down five stories that could have major implications for B2B and SaaS marketing teams.\nIn this episode:\n\n📈 ChatGPT referral traffic is surging\nDemandbase data shows ChatGPT-referred visits to B2B websites increased more than 300% year over year. Is GEO starting to become a true performance marketing channel?\n\n🤖 AI chatbots are changing how B2B buyers choose software\nG2 research finds 71% of B2B software buyers now use AI chatbots for research — and 51% start with AI chatbots more often than Google.\n\n🔎 OpenAI confirms “query fan-out”\nChatGPT can turn a single prompt into multiple targeted searches. We look at why those hidden queries matter for GEO — and how marketers can use Bing Webmaster Tools to uncover and optimize against them.\n\n📌 Pinterest shows what GEO at scale can look like\nPinterest deployed a system using vision-language models, query prediction, dynamically generated collection pages, and internal linking — producing a reported 20% increase in organic traffic.\n\n⚠️ Microsoft draws a line against “manipulative GEO”\nBing is now explicitly warning that abusive GEO tactics can result in reduced visibility or even delisting. But Microsoft and Google continue to suggest that good GEO largely comes from good SEO. I’m not convinced.\n\nWe also dig into one of the most important distinctions between traditional SEO and GEO: information gain.\nIn an internet increasingly flooded with generic AI-generated content, the brands that win AI visibility will be the ones that give large language models something genuinely new to learn — proprietary data, original research, first-hand experience, and unique expertise.\n\nThe GEO Show covers the news, strategies, experiments, and emerging tactics shaping how brands get...","thumbnail_url":"https://img.transistorcdn.com/7cDHOTKwTPJbamMzkSU5XMeYqbfRSPk5nMQ6zhbTeaI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kY2Ri/MGIyZjViNzJiODc5/ZGM5MmJhYmE4NmYx/MTVhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}