{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Katie Lance Podcast","title":"#GetSocialSmart Academy Spotlight: Krista Simonson on Authentic Social Media","html":"","width":"100%","height":180,"duration":634,"description":"What does it really take to build an authentic social media presence as a real estate agent? And how can you stand out without trying to be perfect or looking like every other agent online?\nIn this episode of the #GetSocialSmart Academy Spotlight Series, Katie Lance sits down with Krista Simonson, CEO of The Simonson Team with RE/MAX Professionals in the South Denver area, to talk about building community, embracing authentic marketing, and why \"done is better than perfect\" is one of the most powerful lessons in social media.\nKrista joined the #GetSocialSmart Academy in 2020 and shares how six years of learning, taking action, and showing up consistently have helped her simplify social media, embrace her personality, and build meaningful relationships.\nAt 57, Krista has even been called an influencer in her community – without trying to be someone she's not!\nIn this conversation, we discuss:\n- Why authentic social media marketing matters more than ever for real estate agents\n- How the \"done is better than perfect\" mindset helps overcome overthinking\n- Why personalized content stands out more than canned marketing\n- How to build relationships through Facebook groups, Instagram, and community engagement\n- Why you don't have to be a technology expert to succeed with social media\n- How small, consistent actions can create meaningful results\n- Why taking online relationships offline is essential in real estate\n- How the #GetSocialSmart Academy helps agents learn practical social media strategies at their own pace\nOne of my favorite takeaways from Krista is that you don't need to wait until everything is perfect to show up online. Your personality, experience, and relationships are what make you different!\nWhether you're a brand-new real estate agent or you've been in the business for 20+ years, this conversation is a great reminder that it's never too late to learn, grow, and build a social media presence that feels like YOU.\nJoin the #GetSocialSmart Academy!\nWant to...","thumbnail_url":"https://img.transistorcdn.com/NXJ8PuSzWRwzN22i6q5gguif8fTWG1uz4VmoQsoIyE4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOGEw/ZjUzY2E3MGQ1MjFi/MjljNGE5ZjMyMTcy/MjQ4Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}