{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"Opportunity Knocks: Get Direct Access to Top Retailers","html":"","width":"100%","height":180,"duration":1542,"description":"\nIn this special episode of the Startup CPG Podcast, host Daniel Scharff and Caitlin Bricker — a former retail buyer and managing editor at Startup CPG — pull back the curtain on the biggest thing Startup CPG has ever built: Opportunity Knocks. This is a brand new platform designed to give emerging CPG brands a direct line to some of the most exciting retailers, distributors, and industry stakeholders in the game — no broker required.\n\nOpportunity Knocks drops exclusively in the Startup CPG newsletter every other Friday, starting May 1st. Each opportunity opens a two-week submission window for brands to apply directly. Featured retailers include names like Raley's, The Fresh Market, Hungryroot, and Whole Foods UK — with more on the way. Many opportunities will also include a virtual fireside chat with the retailer or stakeholder, giving brands a chance to hear exactly what they're looking for before submitting.\n\nDaniel and Caitlin walk through everything brands need to know to make the most of this new platform — from what gets an application noticed to what quietly kills it. Caitlin brings her buyer lens to break down the basics that too many brands overlook, and Daniel shares the incrementality story that actually moves buyers and the mindset shift that separates brands who get picked up from the ones who keep getting passed over.\n\nListen in as they cover:\n Why Opportunity Knocks exists — and how it evolved from the retail tracker and review calendar How the submission process works: two-week windows, fireside chats, and what happens after you apply Which retailers and stakeholders are already involved — and what kinds of brands they're looking for Why your ingredient list, product packaging, and founder story all need to be on your website before you submit How to tell an incrementality story that actually gives a buyer confidence Why knowing the retailer's set — and speaking their language — can 10x your chances What consistent rejection is really telling you...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}