{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The CMO Whisperer","title":"Listening to Win: How Dara Treseder Builds Customer-First Brands","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0ff5c4d5\"></iframe>","width":"100%","height":180,"duration":2030,"description":"My guest this week is Dara Treseder, the Chief Marketing Officer at Autodesk, a leading technology and software company that is transforming how the world is designed and made.\nShe oversees global marketing, brand, communications, demand generation, e-commerce, and education business teams.\nAs a veteran CMO, Dara has held key leadership roles, including Global Head of Marketing, Communications, and Membership at Peloton, CMO of Carbon, and CMO of GE Business Innovations and GE Ventures.\nEarlier in her career, she led marketing growth efforts at Apple and Goldman Sachs.\nShe has been recognized by Forbes as the world’s most influential CMO—let me say that again—recognized by Forbes as the world’s most influential CMO. She was also the first Black person to be inducted into the Forbes CMO Hall of Fame.\nBeyond her professional achievements, Dara is a champion of public health, women’s issues, and diversity and belonging.\nIf that wasn’t enough, she also serves on the boards of the Public Health Institute and Robin Hood.\nFinally, Dara graduated from Harvard with highest honors and holds an MBA from Stanford University. ","thumbnail_url":"https://img.transistorcdn.com/LJqPH-JE8gadwPckpXI-I4tFxQ4ahKSJhdqv-hfZVqs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NTFi/ZDVkZTM2MDVjYWI1/ODA0ZTRiYjYzNzU2/NjY1My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}