{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"How one simple psychology principle transformed this product from low class to luxury (and a $41B market) | How to create meaningful products and marketing messages","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0ffb3de9\"></iframe>","width":"100%","height":180,"duration":756,"description":"There's a type of fabric that looks like leather, feels like leather, but isn’t leather (or made from any animal materials). \nFor decades, it was called \"Pleather\" – a combination of the words \"plastic\" and \"leather\" – and it was considered cheap, tacky, and artificial.\nBut today, that same material is a $41 billion market.\nWhat changed? \nThe name. \nNow we call Pleather  \"Vegan Leather.\"\nAnd that simple reframing transformed not just how people perceive the material, but how they feel when they’re wearing it.\nJoin host Jen Clinehens (MS/MBA) to explore the fascinating story of how Pleather became Vegan Leather…\nHow the meaning we attach to a product or experience defines its value…\nAnd how you can use this strategy to transform perceptions of your own products and brand.\n⭐⭐⭐⭐⭐\nPlease take 12 seconds to rate and review the podcast because it helps us find new listeners \n⭐⭐⭐⭐⭐\nCOACHING\n✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-invite\nThis month I have 3 spots available - first come, first serve.\nFREE RESOURCES\n✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ \n✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/\n✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHacking\nWORK WITH JEN CLINEHENS & CHOICE HACKING\n✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply...","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}