{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 282: The 2nd Millionaire In America","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/0fff4da9\"></iframe>","width":"100%","height":180,"duration":1515,"description":"This is one of my favorite, brilliant marketing stories!   I’ve just finished another 20-mile bike ride (in the dark)…   I'm still several miles from home, but my mind's kinda spinning, so I thought I'd stop and…    Drop kinda a cool story about PT Barnum that involves a dead monkey and a fishtail… (Yep, that BT Barnum… and Nope, it’s NOT in the film 😉)      Tell you WHY Sales Funnel Radio will be ending soon!     #SHOCK!   MAKING MARKETING HISTORY!   I LOVE studying yesteryear's marketing gurus. I’ve been going back to the 1700s and 1800s…   I've been kind of obsessed with studying how these old, rich, dead marketers got their messages out before the internet.   ...because we live in a very different world.    And while the internet is beautiful, it’s largely a crutch…   And it’s a HUGE distraction if you don't understand what marketing truly is.    To illustrate my point, I’m gonna tell you a story of a guy named PT Barnum.   You’ve probably have heard of PT Barnum from the movie, The Greatest Showman, which is …     A largely made up by Hollywood.     A great movie.     Most of what’s in the movie is NOT true.   PT Barnum did have a circus, but it was his retirement project.   Barnum was older when he started that circus, but the movie makes it seem like he had this young struggling family and that it was the circus that made him...    That's NOT at all true.   However, PT Barnum was a brilliant, brilliant guy, and he died in 1891 at 81 years old and by that time,    I believe he was the second millionaire in America… he was definitely the first show business millionaire in America.   A million dollars was waaay more back then than it is now, it was pretty impressive to have a million dollars at that time.   HUMBUGS & A PRE-INTERNET MARKETING STRATEGY   Barnum loved doing hoaxes, or as he called them, ‘humbugs’ for the public.    And there's a lot of famous quotes from him about that...   I don't care what the newspapers say about me as long as they spell my...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}