{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Portrait System Podcast","title":"The Mental Side of a Photography Business | Ajani Charles","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1001e3c6\"></iframe>","width":"100%","height":180,"duration":3238,"description":"Rejection, unpredictable income and self-doubt can be harder to manage than lighting or posing. Photographer and filmmaker Ajani Charles joins Nikki Closser to talk about the mental side of building a photography business—and the relationships, routines and practical business habits that help him keep going.\nAjani shares the story behind Project T-Dot, his long-running documentary project on Toronto's hip-hop culture, community and history. He explains why he stayed with it for 15 years before monetizing it, how commercial work supported him along the way, and what a personal project can offer beyond an immediate paycheck.\nThe conversation also gets practical about finding photography clients: being useful, solving a client's problem, defining an ideal client and following up. Alongside those business habits, Ajani discusses the role that meditation, therapy, journaling and a trusted support system have played in his own life.\nIn this conversation:\nPersonal photography projects, long-term relationships and creative identity\nRejection, financial uncertainty and clearer business goals\nRemembering your wins and finding support during difficult periods\nMarketing through usefulness, trust and client problem-solving\nIdeal client profiles, CRM follow-ups and consistent outreach\nBuild your photography business with PortraitSystem.com. Use code PODCAST7 for your first month for $7.\nChapters\n00:00 The mental side of a photography business\n01:34 Ajani's start in art and photography\n04:10 Project T-Dot: photographing Toronto hip-hop\n10:11 15 years to monetize a personal project\n17:34 Rejection, money and creative-career uncertainty\n22:15 Remembering your wins when criticism sticks\n27:32 Meditation, therapy and journaling\n33:58 Photography marketing: trust and usefulness\n37:24 Ideal clients, CRM and follow-ups\n39:46 Taking action after a no\n45:27 Mentors and a creative support system\n47:51 Four final questions: routines, gear and getting started","thumbnail_url":"https://img.transistorcdn.com/H9QcfJKaAEAsYKeAYiewBc7x64qo7bRJUxVt54HIIek/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MjM4/ZTA4OTE1MDk2ZmE5/YjBjMDI0Njc2OTI3/OThhZS5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}