{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"[REPLAY] Nail Your Product Launch in 3 Steps","html":"","width":"100%","height":180,"duration":3445,"description":"Are you on the verge of launching your product but unsure about your go-to-market strategy?\nAfter 2 years of trying, I finally got to talk to Meghan Keaney Anderson, VP of Marketing at HubSpot.\nIt was well worth the wait.In this episode, you will learn how to target your marketing regardless of the size of your business, why your beliefs and mindset are so important, and how choosing an enemy could put you at a marketing advantage.\nTopics covered:\nWhy some companies struggle to get noticed\nHow to launch a product with little or no money\nProperly identifying your Beta group before you go to market\nWhy product marketing goes beyond marketing\nLetting go of the fear surrounding your product\nThe importance of content creation\nHow sharing the same beliefs as your market is so important\nWhy category creation may not be beneficial\nWhat marketers should learn to prepare themselves for the future\nBreaking down your launch strategy into a few basic essentials\nResources mentioned:\nThe Growth Show\nHubSpot\nBasecamp\nSaaStr\nProduct Led Growth Conference\nReforge\nAnimalz\nGrowthTLDR\nProduct Hunt\nDrift\nKieran Flanagan Episode\nBrian Balfour Episode\nNarrative Design: Craft a Story Using Conspiracy Principles\nCategory Creation: 4 Reasons to NEVER Do It\nChallenge Category Conventions in 7 Steps (+ Examples)\nHard to be Noticed? Simplify Your Marketing to Win Customers","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}