{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Meaningful Marketing Podcast with Chantal Gerardy","title":"EP82: Why Good Salespeople Fail in Good Businesses with Sarah Niss","html":"","width":"100%","height":180,"duration":2709,"description":"You hire someone who looks great on paper.\nThey’re confident. Experienced. Good with people.\nSo why aren’t they selling?\nIt’s easy to assume you’ve hired the wrong person.\nBut what if they’re actually a good salesperson who hasn’t been given what they need to perform?\nIn this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Sarah Niss from Sales Insights Academy to explore what really determines whether a salesperson succeeds or fails inside a business.\nWith 18 years of experience in international business development and sales, Sarah takes a very different approach to sales performance: diagnose before you prescribe.\n\nBecause salespeople aren't all the same.\nThey have different strengths, skill gaps, communication styles, motivations and levels of self-awareness. And throwing everyone into the same sales training or simply telling them to sell more, doesn't necessarily fix the real problem.\nChantal unpacks:\nWhy seemingly good salespeople can underperform, even when they have experience, confidence and a strong personality.\nWhy being “good with people” doesn't automatically make someone good at sales, and what businesses should be looking for beyond personality.\nHow to diagnose what's actually holding a salesperson back before assuming they need more training or replacing them altogether.\nWhy sales training isn't one-size-fits-all, and how understanding individual skill gaps helps you develop the person you already have.\nHow business owners can give salespeople the tools, systems, onboarding and clarity they need to perform rather than expecting them to simply figure it out.\nWhy experienced salespeople still need ongoing professional development, coaching and feedback to continue improving.\nHow regular call reviews, check-ins and targeted coaching can improve sales conversations without micromanaging your team.\nWhy pressure to “sell more” can actually make salespeople worse at selling, particularly...","thumbnail_url":"https://img.transistorcdn.com/22xtZYf2q-71WhMrx2MVoXnE6QeA4azkF-gQ0msStwc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxMjE3LzE3MTE0/NTExNjgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}