{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Building the Open Metaverse","title":"Designing the Future for Sustainability W/ Anne Asensio","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/1038bf6b\"></iframe>","width":"100%","height":180,"duration":2444,"description":"In this thought-provoking episode, acclaimed industrial designer Anne Asensio shares valuable perspectives from her pioneering career spanning automotive giants Renault and General Motors, to her current leadership role as Vice President of Design Experience at Dassault Systèmes.  \n\nThe discussion opens with Asensio recounting her early fascination with using design to transform people's lives by reimagining their surroundings. She then traces key milestones, like designing the visionary Renault Scenic concept car in the early 1990s, which pioneered the crossover SUV segment. Later at General Motors, she led design for high-profile production vehicles including the new Camaro.\n\nAsensio then explains her passion for human-centered design, and what ultimately attracted her to Dassault Systèmes—the opportunity to apply her creative skills to shape virtual worlds and immersive experiences enabled by 3D, AI and metaverse technologies. She shares exciting examples of using virtual twins and simulations to experiment, iterate and test product, city and systemic design concepts rapidly.\n\nAdditionally, Asensio discusses the urgent need for such virtual modeling capabilities to tackle sustainability challenges. She describes thought-provoking scenarios where people could potentially shift behaviors and industries through experiencing ideal eco-system concepts firsthand virtually. Her creativity also touches on using the metaverse for inclusive community participation in public policymaking.\n\nIn her role as a leader at the influential World Design Organization, Asensio champions ethical, future-oriented design practices that improve lives. She calls for designers globally to actively contribute their optimistic visions to the open metaverse, leading the way in showing what better worlds could be possible across both virtual and physical realms. Throughout, her holistic passion for elevating human imagination and dignity shines through.\n\nThe conversation ultimately conveys a...","thumbnail_url":"https://img.transistorcdn.com/fue1pN_FUrEPTYlaSr9OrcqmGkxDXcbRwZM2lfUj8qU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jYzJk/OGM0ZjkxMTEwNjUw/NjM3MGYzYmQ2ZjE4/NTZkYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}