{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 243: Living Up To Your Own Expectations With ClickMinded Founder Tommy Griffith","html":"","width":"100%","height":180,"duration":2229,"description":"\n\n\n\n\nThe Nitty-Gritty:\n\n\n\n* Why Tommy Griffith left a job he loved at AirBnB to pursue growing his side hustle, a digital marketing education company called ClickMinded* How his expectations of life as an entrepreneur collided with the reality of executing his plans* The mindset that allowed him to persevere through some pretty gnarly circumstances* Why Tommy decided to bring on a partner at ClickMinded late in the game—and how that decision helped him take the company to the next level\n\n\n\n\n\nLet’s talk about your fantasies.\n\n\n\nMost ads that grace your Facebook or Instagram feed are selling every business owner’s fantasy: more money with a heckuva lot less work… get paid to be you… use this 3-step formula to finally find true freedom.\n\n\n\nMost of those ads look pretty much the same because they’re selling an end result—an outcome that inspires you to buy. There are photos of beautiful destinations. There are videos with soft, natural lighting. There are charts that only point upward.\n\n\n\nWhat most ads leave out is how it’s all going to come to fruition.\n\n\n\nSure, there are blog posts, email courses, and webinars that will tell you more about what happens in between now and full fantasy realization. But the details are in the product they’re selling or the service they’re offering.\n\n\n\nAnd rightfully so! If you have a product that has the potential to create the ultimate fantasy, you should absolutely get paid for that.\n\n\n\nOf course, what comes between the “now” and full fantasy realization—that’s where our brains start to play tricks on us.\n\n\n\nThis doesn’t just happen with business training or services, either. It happens any time someone is selling wellness, weight loss, retirement planning, relationship coaching, fitness, personal styling… in fact, most consumer industries are all about fantasy fulfillment.\n\n\n\nWe know that it will take time and work to create our dream outcome. We know there will be detours to follow and mistakes made. We know it’s never quite as...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}