{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 210: Quick Targeting Checklist...","html":"","width":"100%","height":180,"duration":1703,"description":"If you ever sat down to create a sales message, you’ve probably gone through a process to discover a few vital things about your target audience.   You’ll want to know:   Vehicle-Based False Beliefs   Internal False Beliefs   External False Beliefs   Which Stories to Craft   The Source of their Current False Stories   ...there's a lot of things that go on behind the scenes in the pursuit of a message that sells.   All of which is great! HOWEVER, (all caps for emphasis) a lot of times marketers skip over one VITAL area along the way, and that is…   Who's already highly likely to give you money?   *THIS IS SO IMPORTANT*   If you ignore this question you’re going to create a customer who:   Takes a lot of convincing to buy   May not be ready to buy   Is high maintenance   I'm not saying you're NOT in the right market, I'm saying, you're selling the wrong person in that market.   CHANGING MY TARGET AUDIENCE   I actually went through this situation at the beginning of this year... During January, February, and March of 2018,  I was selling in the wrong zone. I was like, “Crap, I’m selling the wrong customer. I'm selling a more challenging customer.”   It's not that I'm NOT willing to help those people...   But I'm here to make a change in Steve Larsen's world before I make a change the world business, and you should be doing the same.   Before you focus on ‘changing the world’ you need to cash out hard and make a lot of money. Capitalist Pig, Baby!     So now before I even decide to start selling a product, I run through this brief checklist so I know if it's even worth pursuing… and that’s what I’m going to share with you today…   BUT FIRST, how’d you like to join me for a mud run?   MY MUD RUN FUNNEL   You may not know, but probably the third funnel I ever built was for a charity 5K warrior mud run.   We had fire pits, mud pits, and crazy obstacles where you put on armor to tackle them. All the money went to the charity for the Fisher House...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}